Simple Journey

For those of you who have already launched your initial podcast, it may take a while before you begin to see an increase in traffic to your site.  But it may be a good idea to start considering how you’ll respond when you do.  Before you figure out how to spend your new revenue, it’s necessary to train your staff to cope with the increased amount of interest and additional consumer inquiries, so that they can become satisfied and loyal customers.

First of all, it is important to remember that your podcast is only one part of the marketing mix.  So anything that you mention or highlight in your podcast should be reflected elsewhere.  There’s no point in directing people to check out a new range of products online if they aren’t featured on your site.  And even if the product is listed on the site, you need to make sure that it has prominent placement and is not hidden in some dusty corner of your site that’s harder to access than Fort Knox.  It seems obvious, but it’s usually the seemingly simple things that get overlooked.  It’s also important to note that your sales force or customer representatives will require training so that they too are equally knowledgeable about new developments and ready to answer any questions that may arise.  This is critical because members of the sales force are the ambassadors of your company: if they don’t know about the product, no one else will either.  To make things easier, it may be worthwhile to prepare a list of Frequently Asked Questions and their appropriate answers, so that everyone is informed and consistent in their replies to inquiries.  Read more...

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As you know podcasting is simply an audio file that is placed on a website. If it is combined with an RSS file — people can subscribe to your feed, and listen to your words of wisdom at their leisure. This is a good thing, it is getting your words — your voice — your identity to the masses.

Podcasting — Getting Started
Publishing your podcast is simple as well — look to Blogger, TypePad, and then use Feedburner to convert your podcast into a feed.

Simple Way to Make A Podcast
The simpliest way to get setup and to start experimenting with your own podcasting– is to simply get a microphone and of course, free software from Audacity.

Okay, as we all know, not many are comfortable with hearing their own voice — but hey, it’s your voice — and the voice allows your listeners to know that, yes, I am a real human, and not a machine.  Read more...

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Imagine this: you’re in your room facing your computer.  Over the microphone you say, “Good day, listeners.  Today’s podcast is on… “ And as you continue to say your piece, the recording continues.  This record is what people in your neighborhood, in your city, across the country, and even in other parts of the globe can hear as they tune in from their computers or digital audio players.

What are you doing?  You are podcasting!  As science turns imaginations into realities, you can become a DJ or to be specific, a podcaster, and have your own radio show, and be heard.  Anywhere.  Anytime.  Anyhow you want it. You think this is cool?  This is sub-zero cool!

Just as we’re getting accustomed to terminologies like e-mail, voice-chat, blogs, and so on, we now have PODCASTING.  New Oxford Dictionary defines podcasting as “the digital recording of a radio broadcast or similar program, made available on the internet for downloading to a personal audio player”. But really, what is it?  Read more...

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